It’s good to see our partners increasing their marketing budgets for the end of December and all of January – this is the peak season for online dating and a time when people have the highest propensity to pay for the service (so catch them while they’re hot!!)
I can’t be the only one who noticed a load of relationship change notifications pinging up on my Facebook newsfeed – people breaking up, getting engaged – and there’s a good reason for this.
The holiday season brings people together like no other time of year – relationships that are currently under strain inevitably show cracks during this period of high pressure, high intensity family situations. In addition, those people who are single have a great opportunity to meet others during the party season.
And you can be sure that, on New Years Eve, those people who don’t have someone to kiss at midnight will be getting online on New Years Day to start doing the dating thing. I know – I did in 2006 and it worked for me!!
We’ve introduced some new features at WhiteLabelDating.com (such as email verification) to improve the service we offer our members and we’ve got two major projects launching in February 2010 which will radically improve the quality of our offering even more.
